The livewell report was founded on a single belief:
Consumers deserve information, not just promotion.
Every day, people are exposed to countless claims about food, wellness, health and consumer products. Some are accurate. Some are incomplete. Some are simply wrong.
At the same time, many organizations have legitimate stories to tell, important innovations to share and valuable information that often gets lost in the noise.
The LiveWell Report exists to help consumers and brands meet in the middle.
Rather than focusing solely on marketing messages, we examine the facts, explore the questions consumers are already asking and present information in a way that is credible, informative and easy to understand.
We believe consumers are capable of making good decisions when they have access to clear, relevant information.
Our role is to help provide it.
That's why every LiveWell Report is built around research, context and real-world relevance—not hype.
Because informed consumers make better and longer-lasting decisions.
how to use the livewell report
Product Launches
Introduce new products softly, with credible, consumer-focused storytelling.
Consumer Education
Are there benefits that your product offers, so consumers will understand usage and relevant issues?
Addressing Misconceptions
Provide context around common misunderstandings, misinformation or category concerns.
Extending Trade / Consumer show and Sampling Programs
Turn face-to-face trade show insights into digital content that continues the conversation.
Building Trust in Complex Categories
Help consumers understand products that require explanation, reassurance or context.