Sample reports

At a time when people's emotions are running high and the mere mention of certain geography can inflame them, we created the Head vs Heart LiveWell Report, that strove to recenter consumers' priorities: choose a region to buy your family's produce from that deserves your confidence, for these reasons.

After a long winter, when the warm, sunny days began, The LiveWell Report featured a simple recipe that showcased the sorts of crops we'll soon have available locally, but can be enjoyed now from Florida. The underlying message: while local fresh field grown will always be the top choice, when not available, choose from a region whose farming practices are among the strictest in the world.

Striving to eat more plant-based proteins and meals is high on the list of many consumers, but with real concerns that range from texture to ingredients. The LiveWell Report tackles these concerns with a look at jackfruit.